In my last post, I gave you information about who uses Twitter, and why. Today, I want to share some tips with you about using Twitter for your business or nonprofit. With nearly 500 million tweets every day, it is certainly an important part of the social media mix. Try these ideas to improve your time on Twitter.
- Videos get more engagement, so add them as much as possible. Keep them brief.
- You can upload up to 4 photos for each tweet. Photos also improve engagement.
- You can search on Twitter for hashtags, profiles, etc., to help you find posts to retweet or discover topics your followers care about.
- Limit your tweet to 1 – 2 hashtags. Instead of adding more, write additional tweets that are connected to those hashtags.
- Use your own voice – keep it personal and make sure it sounds like you.
- Keep an eye on what’s trending for relevant content.
- For longer content, use a Tweet Thread (good how-to here).
- Follow others to encourage more followers. This is a tried-and-true method to build followers and it costs nothing.
- Monitor and reply to comments asap.
- Ask questions or run polls, do things to encourage engagement.
- Follow back anyone who follows you or likes a tweet.
- Keep an eye on your analytics for the best days, times and topics to use in the future.
- Check “Who to Follow” on your profile for suggestions and follow any that match your target audience – or who are followed by your target audience.
- If you want to spend money to promote tweets, choose those with the most engagement.
Tips For Twitter Content
So what do you tweet about? Here are some ideas you can use to generate engagement:
- Tip of the Week
- Tweet out a video of the week
- Use your humor – GIFs are a good way to do that, but cartoons & jokes work, too
- Statistics, new findings in surveys related to your business, and new products or services you offer.
- Retweet something valuable to your audience with a comment about what you liked about the tweet.
Need help with your social media? Contact Deppe Communications.