Reaching The Masses: 4 Modern Marketing Techniques (That Won’t Break Your Budget)

In the business world, marketing is everything. In the modern age, however, people don’t respond to the same marketing tactics of past times. Today, it’s important for marketers to know how to draw attention from their audiences. Often, it takes a lot of unique methods to do that. Here are a few ideas for you to consider. image of Times Square advertising to reach the masses

Offer Free Samples

If something is free, we love it, right? We try to get as much free stuff as we can. In marketing, you have to take full advantage of that. With the right product, giving out free samples can be a quite effective tactic. When promoting food, we can often attract attention by offering samples of the new caramel corn nuggets to the general public.

However, choosing the right venue is important when offering free samples. You want to be where your target audience tends to be the most populated. If you’re targeting moms, for example, you’ll want to be at local grocery stores during the day time. You might also want to be at large events where families tend to congregate, such as city festivals on Saturdays.

Rely on Word of Mouth

For centuries, this was the marketing tool of choice for most small businesses. There are niches that continue to flourish relying on satisfied customers referring others to their business. Starbucks is an example of success initially built on word of mouth advertising. Harvard Business Review offers ways to quantify the value of word of mouth advertising.

Often, it depends on how customers feel that they were treated by a business. Marketing techniques inherently depend on how effectively they appeal to human emotions. Word of mouth is a very pure tactic in terms of its reliance upon emotions to maintain forward momentum.

Utilize Social Media Advertising

Certain products thrive through advertising on social media platforms. Your goal may be advertising the value of a tool to monitor computer security. By focusing your market on social media sites we are highly likely to attract attention from consumers needing this tool. Nearly all of us have accounts on social media. When appropriate, we can utilize our own sites to promote products to an audience looking for information.

Customized Signs and Banners

Signs and banners are the backbone of many effective marketing campaigns. They put signs on cars, billboards, and pretty much anywhere that you could look in both the physical world and in the digital space. Yet, using just any sign won’t work. There has to be aesthetic appeal.

Get the help of a designer to come up with a creative sign or banner. It has to be something that catches people’s eyes but be clear cut at the same time. They have to be able to see it and understand everything behind it. They have to understand what the product is for and shouldn’t confuse them.

Marketing tactics continue to evolve to include the latest technology. The psychology behind sound marketing remains quite simple. Getting people’s attention allows us to engage in positive conversation.

 

Today’s guest blogger is Hannah Whtttenly. Hannah is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

 

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