Marketing Online: Tips for Promoting Your Business to the Right Crowd

Target Your Best Customers With Online Marketing

Concentrating your marketing resources on the right crowd is essential for getting the best return on your marketing investment. Design your brand image, your social media profiles, and your website to appeal to your target audience so once you reach out to them using these tips, they will trust your business to meet their needs.   photo of chess queen inside a target

Analyze Your Product’s Problem Solving Ability

Who needs the benefits your product provides? People usually buy things to solve a problem or need and finding places where consumers congregate, is the key to reaching the right audience. Search for forums, chat rooms, and online communities where people are discussing the difficulties with something your product resolves, then offer expert advice. Link to your website so people can learn more, however, don’t promote without also offering valuable information. For example, Succeed At Eagle offer ways to share and promote real estate which could be useful for someone in mortgage. Find ways to show a solution to a problem.

Utilize Social Media Demographic Data

Consumers spend a lot of time on social media, but don’t assume that Facebook marketing will automatically reach your intended audience. Social media platforms publish their user demographics and you can use this data to discover where your prospects are spending their time. Know each social media platforms typical user; Pinterest’s average user is an upper-income, suburban female age 30-48. If this is your target audience, create a Pinterest business account and pin regularly. If you have trouble creating engaging social media posts, have a marketing company do your social media marketing.

Sponsorship Opportunities

Actively seek out sponsorship opportunities for fundraising events or support a charity to get your brand in front of people who are likely to purchase from you in the future. Engaging with the community is a great way to connect more personally to your consumer base and show your product or service off.

Consider Geo-Targeted Marketing Campaign

A surprising number of consumers do not opt out of location reporting, allowing you to concentrate your marketing efforts on areas where your target audience frequents. For example, targeting university locations can help you reach the 18 to 25 year-old demographic. You can also seasonally target locations, such as advertising snow shovels to Buffalo, New York residents before a major storm is due to arrive. Targeting specific neighborhoods will help you reach the right crowd. For example, if you sell high-end designer clothing, geo-target wealthy neighborhoods for the best results. 

Marketing campaigns that target everyone who is breathing are expensive and often, a waste of time. Define who is most likely to buy from you, then, when you find the right crowd, market to them, and you will see much better results for less money.