Your Logo Is An Important Part of Your Business Brand
Designing a logo isn’t easy. Your logo creates your brand’s visual identity and is the first things customers will associate you with visually. It’s your brand’s first impression and can be important in making deals with client and customers. It impacts their purchasing decisions and as their overall attitude about your products. Here are four logo designing tips to make your brand stand out and to help you understand and relate to your target groups.
Understand your Brand
If you’re trying to reach a specific audience and attract new customers, you need to keep them in mind when you design your logo. A good exercise is to find adjectives, phrases, and images that describe your brand. Ask yourself:
Is your brand traditional or contemporary? Is it serious and utility-focused, or is it fun and quirky? What does your average customer care about?
Your font, color scheme, and image should all reflect the answers to these questions. Staying true to your brand’s identity is far more important than keeping up with current design trends.
Your color scheme says a lot about your brand, and you want it to say the right things about your brand’s personality. Muted tones imply sophistication, but they’re easy for customers to overlook. On the other hand, bright colors grab a viewer’s attention, but might seem too brash for certain businesses. Here’s a quick run-through of colors and what they convey:
Red: boldness, energy
Orange: friendliness, youthfulness
Yellow: inventiveness, optimism
Green: nature, informational
Blue: tranquility, trustworthiness
Purple: spirituality, wisdom
Black: power, credibility
White: Simplicity, cleanliness
Pink: flirty-ness, fun
Brown: earthiness, tradition
Choose colors that help sell your product and describe what you do. Programs like Succeed At Eagle can help you develop your specific marketing techniques and incorporate the right elements into your logo as well.
Keep it Simple
Although you want an interesting logo, you don’t want your customers to be confused or start analyzing it too much. Adding a small image can be a great idea, but it can also be distracting. For example, your company might want a simple graphic added to the name, but cramming that into an already large or bold font can become a little overwhelming to look at on paper and signs. Simplicity helps your logo look good on small mediums like phone screens, too.
Hopefully these tips help you create a memorable visual icon for your brand. If you’re still feeling lost, consider bringing in a professional designer. After all, a lot is riding on an effective, memorable brand image. Don’t just settle on an “okay” logo.