Common Questions About Search Engine Optimization (SEO)

I am extremely fortunate to work with a wide variety of small business owners, professionals, and non-profit organizations. That range of businesses continually challenges me to be sure that I am on the leading curve of trends in SEO, marketing, public relations and communications. I thought it might be helpful for other business owners to read some of the Q&A from my clients. If you have a question that’s not here, just email me and I’ll answer it in an upcoming blog. Thanks!

Q: What the heck is SEO and do I really need it?
A: SEO stands for Search Engine Optimization. It is the process that professionals use to enhance your website so that is shows up higher in the search engine results. Google, Bing and other search engines have specific things they are looking for when determining which websites to serve up in a search. Those things change several times a year, so hiring an SEO professional is an advantage for your business.

Read the other FAQs About SEO.