Today’s guest blogger is Kara Masterson. She is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.
As more people learn the benefits of entrepreneurship, more businesses will continue to emerge. As more entrepreneurs launch new businesses, the more creative you’ll need to become in order to make your business stand out. While there’s room for everyone, you have to create your own lane. Establish your own unique lane by effectively advertising your business in unique ways. Consider some of the best ways to get started.
There are companies who pay people to wrap their cars in advertisements. By creating an eye-catching logo, you can submit interesting and unique designs for other people to wrap around their cars. Whether you partner with local or national taxi services or a company that manages wraparound advertisements, it’s one of the more unconventional options that can still yield great results.
A light display is perfect to set up when you’re preparing for a booth at a major convention. Depending on the type of lightbox you invest in, you can set up eye-catching displays in shopping centers, plazas, and other public spaces. Companies like Lightbox Shop provide an array of sizes, shapes, and features that can fit a company’s ideal vision for its display.
The key to investing in paid partnerships with social media influencers is finding the right fit. If your company sells baby monitors, connecting with fitness influencers who are mothers might work because many moms want to get in shape as they still keep an eye on their babies. The key is to become creative with the way you approach your partnerships. Don’t just partner with an influencer because they have one million followers on Instagram. Partner with an influencer who’s maintains a proven track record of responsiveness, visibility, and an audience with purchasing power.
The podcast industry continues to grow by leaps and bounds. So many major celebrities and figureheads maintain podcasts that attract millions of listeners. Podcasts are considered the new medium to replace the radio. While radio still has its place in the world, the world of podcasting makes broadcasting accessible to anyone who’s interested in establishing a brand. Develop partnerships with podcasts that have high listenerships and ad prices that fit your budget. If you create a really catchy jingle to go with your ad, this can be extremely powerful. Don’t underestimate the power of music to keep your brand at the top of the minds of potential consumers when they’re ready to make a purchase.
The world of advertising can be nuanced, layered, and competitive. However, when you implement creativity and consistency with your efforts, your brand can stake its claim in its respective industry. Always remain a student of advertising to stay on top of how trends are changing and evolving in order to remain uniquely relevant, visible, and profitable.