Having a website is a necessity in today’s market. Unfortunately, too many people create websites that drive customers away instead of bringing them in. If you are losing customers before your website, it might be because of one of the three reasons listed below.
You Have a Bad Domain Name
Your website’s domain name is both its address and its signage. If you have the wrong kind of domain name, you’re going to turn customers away before they even arrive. If you’ve got a long, elaborate domain name, there’s a good chance that your customers aren’t going to remember it when they need something from you. If your domain name is hard to remember at all, it’s going to slip through the cracks. Instead of having something elaborate, shoot for something memorable. If you have an auto dealership, for example, you can go through a company like Dominion Domains to eschew a commonplace .com address for a more memorable .auto address. The more memorable the address, the better.
It’s Too Slow
Your average internet shopper won’t spend much time waiting for a website to load. In fact, most customers start to get impatient if your site takes more than a fraction of a second to load. A slow loading time can be due to a number of culprits, from a bad hosting solution to a poorly optimized website. If your customers can’t get to your website quickly, they aren’t going to come at all – so do what you can to make the experience faster for them.
It’s Too Complicated
Website visitors tend to go to websites for very particular reasons. They might be looking for information about your business or they might want to make a purchase. If you make this process harder than necessary, they’re going to go somewhere else. Don’t put important information behind several pages worth of text and certainly don’t make it hard for people to spend money with you. While you may be very proud of your website and the content that you have put on it, never make it harder than it needs to be for someone to spend money. Doing so will only hurt your business in the long run.
Your website should serve your business – so make sure that your users are comfortable with everything you do. Get a good domain name, make the site fast, and make the site very easy to use. If you can accomplish those three easy goals, you’ll find that more customers are willing to use your site.
Today’s guest post is by Brooke Chaplan, a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking, and gardening. For more information contact Brooke via Twitter @BrookeChaplan.