Today’s Guest Post is from Sierra Powell. Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she’s not writing, she loves to cook, sew, and go hiking with her dogs. She can be contacted at email@example.com.
Are you looking for some great new marketing tactics? If your sales need a jump start, you can turn straight to the web to find the fuel. This is the place where you can find the info you need to get a whole new perspective on marketing. These are the very best marketing tactics to improve your online sales.
You Need to Know How to Retarget Customers
One of the best new techniques available is direct mail retargeting. When someone clicks on a link to your website, they may browse around for a while. They may have every intention of buying something or no intention at all. They may have a clear idea of what they are looking for or no idea at all. In any case, you now have their IP.
You can use your retargeting software to send an email directly to their address. In this email, you can give them a quick reminder of the items or services that they browsed through on your site. If they put an item in their shopping cart but left it there, you can let them know it’s still there waiting for them to come and buy it.
Retargeting in this manner is a great way to pick up a whole new generation of loyal customers. Letting them know that you take notice of their presence will make them feel like you are paying attention to their wants and needs as a consumer. This is a “personalized” level of service that a customer will respond to positively.
Optimize Your Site for All Available Platforms
Another important tactic that you need to take advantage of in order to improve your online sales will be to optimize your site for all available platforms. The more adaptable to mobile viewing your site is, the better. You want a site that loads quickly and generates a fast burst of actionable info.
You will need to keep in mind at all times the fact that the way the vast majority of people view content on the web is changing. The trend is moving away from laptops and PCs toward straight-up Android and Smartphone viewing. This means that the screen is smaller, the content is tinier, and it needs to load a whole lot faster.
It’s a good idea to test your site across multiple devices. This way, you will have a clear idea of just how quickly and accurately your site will load onto your PC, cell phone, laptop, tablet, and other platforms. You want to keep your site well organized and as easy as possible to navigate. This will be its major source of public appeal.
Your SEO Needs to Fit a Shorter Attention Span
Another reality of modern marketing is the fact that the content that you create for your site will need to fit the mold of a shorter attention span. This is largely due to the fact that people are being bombarded more heavily than ever with content coming from a wide variety of places. This is having a negative effect on attention spans.
The average person browsing around on your site is there for a definite purpose. They saw something on one of your social media pages or a PPC ad that caught their eye. When they click on a link to your site, you need to get straight to the point. Show them a few crystal clear images of the product backed up with some short and snappy content.
The quicker you get to the point, the sooner you will sum up the appeal of the item for your viewer. The more instant and effective your content, the better your chances will be of short-circuiting their reticence. An impulse buy is the result that you should be going for, courtesy of sharp SEO.
It All Comes Down to Marketing
At the end of the day, the success or failure of your business will come down to your marketing ability. This is the area where you need to show a whole new level of astute inspiration. Doing so will have a beneficial effect on your ability to stand out from the pack. This will be the key to your long term survival.