Whenever I start working with a new client, or we begin a new project, the first question I ask is “what is your goal?” Knowing what you are trying to achieve is critical because, as I love to say, “if you don’t know where you are going, any road will get you there.”
That’s why a marketing plan is so important. By building a plan that starts with your business goals, you can create a map that will help you reach those goals. You will probably save money, too, because you won’t be reacting to every “marketing opportunity” that comes along. You will have created a yardstick with which to measure each opportunity and make sure it will get you closer to your goal.
If you don’t have a marketing plan, I would be happy to help you create one. Just Email me or call me at 904.524.0170 and we’ll get started.