Articles By Kim Deppe

Simple Tips to Jump-Start Your Influencer Marketing Campaign

Building credibility as a brand is essential for any business – large or small. And collaborating with influencers is one of the most effective strategies to establish a good online reputation and gain consumer trust. 

In fact, almost 50% of consumers rely on influencer recommendations or reviews before buying anything.

Even small businesses with limited resources can benefit from influencer marketing by using tactics that will not go above the allocated budget. The key is to find an influencer who trusts your products and genuinely likes what your business represents as a whole. 

Here are a few tips to get you started:

Set Your Influencer Marketing Campaign Goals

Are you planning on running a seasonal or long-term influencer campaign? How much is your allocated budget for the campaign? Are you after improving brand awareness or targeting a new audience? These are just a few of the questions that should have concise answers before you begin searching for an influencer. Identifying what you want your small business to achieve is the first crucial step before launching a marketing campaign.

Do Your Research

Monitor the online activities of your target demographic before diving in headfirst. Before you reach out to an influencer, make sure they are suitable for your small business. Determine which platform your potential customers use, what content they consume, and what type of influencers they follow. Being aware of these factors will also help you narrow down your list of potential influencers to collaborate with.

Find the Right Influencer

You don’t need to spend a fortune to collaborate with influencers. But given that you are working on a limited budget, partnering with a local influencer or micro-influencer is your safest bet. A quick Google search to find reliable tools that you can use to look for influencers in your niche would be a great help.

Ideally, you should look for someone who is already interested in your product or service. Check the potential influencer’s previous posts to see if he or she has already published anything about your brand or anything related to your product or service. Keep in mind, though, that the goal is to find an influencer with the ideal balance of reach and engagement to help your business increase online visibility.

Establish a Genuine Connection

It’s not enough to send a simple email to the influencer and hope they accept the proposal for a potential collaboration. Follow them first before reaching out. Make it a point to engage with their current posts by sharing or leaving comments.

When crafting an email, make sure that you personalize the content and let the influencer know you’re willing to meet their needs. Set expectations and let them know your value as a small business and that you’re open to brainstorm and collaborate. You can also include a promotional gift to give them a chance to try out your products.

If it’s taking too long for them to answer, try again and use a different, more genuine approach. It’s always better to build a partnership based on mutual trust and respect.

Under the Influence – 80+ Influencer Marketing Statistics

10 Ways To Market Your Small Business For Free

photo of a florist shop with a man and a woman in aprons smiling

Marketing your nonprofit agency or small business does not require a large financial investment, especially at the beginning. For many start-ups and nonprofits, a marketing budget is not much more than a wish. But that doesn’t mean that a small business cannot market successfully. For purposes of this article, I’ll refer to small business marketing, but these ideas are just as good for small nonprofit agencies as well. Since Deppe Communications works with both, these are tried-and-true steps we recommend. I’m also assuming you already have a website, but if you don’t it is definitely something we highly recommend. Many customers will search for a website to learn about your business and make sure you are legitimate before doing business with yo

Here are a few ideas you can use to get started marketing your small business for free.

  1. List your business website in online directories. Start with Google My Business and expand that listing as much as possible. Add photos and a good description along with all your contact information. Do the same at Bing and Yahoo, then move on to some other sites including Manta, Merchant Circle, Yelp, etc. Some of these sites will ask you to advertise or pay for expanded listings, but you aren’t required to do that.
  2. Set up and use social media pages – especially Facebook. You will need to have a personal Facebook page to set up a business page. These are free to use and you can add a great deal of information on the business page. Depending on your target audience, you may want to add Twitter, Instagram, WhatsApp, and others. It’s a good idea to have a LinkedIn page and if you have videos, set up a YouTube channel for them. Once you have these set up, add links to them on your website. Be sure to post regularly – even several times a day is fine. Remember that only a small percentage of followers will see any particular post, so it is OK to post daily. Try to create posts that will appeal to your followers and what they are interested in. Don’t sell all the time, mix it up with different types of posts.
  3. Create a blog on your website. This helps your Search Engine Optimization (SEO) and also can draw in visitors to the website. Whether you blog weekly or monthly, try to write at least 300 words (the longer the better) on a topic of interest to your customers. New trends in your business, how-to articles and similar topics will draw readers. After you post your article, promote it with a link on your social media pages. 
  4. Research your customers and learn about what they want or need. Marketing, by definition, is understanding the wants and needs of your customers, and then providing those products and services. The best way to find out if you are offering customers what they need or want is to ask them. You can do this with paper surveys at your location, with email or social media surveys, or just by asking them when you see them.
  5. Teach a seminar, workshop or host a webinar related to your business. Sharing information with customers is a great way to create a personal relationship with them. Free classes appeal to many age groups and can be a way to invite customers into your location, too.
  6. Use press releases to share information with the local media. The media is a connection between you and your customers. Media can reach many more people at once than you can, so it reduces the workload on your end. Plus, it legitimizes your message when published or broadcast by the media. Use press releases to announce upcoming free classes, an anniversary or celebration, a new location. Press releases should not be used for sales or things that are not “newsworthy.” man standing behind a chalkboard sign with the words Grand Opening written on it
  7. Hold an open house or grand opening celebration and invite the community to attend. If you include a ceremony with remarks, try to keep it under 15 minutes. Promote the event on social media and with a press release and blog post.
  8. Offer to speak at local civic clubs and organizations like the Chamber, Rotary, or other business networking groups. Keep your target audience in mind so you are not promoting your company to the wrong group. Networking opportunities are a great way to spread the word about your company.
  9. Cross market to existing customers. There’s an old saying in marketing circles that it is cheaper to market to your current customers than to go out and find new ones. Remember that customers may be interested in your other products or services, and be sure they know about those. You can do this in social media, with email and newsletters, or signage at your location.

These 10 ideas are certainly not the only ways to market your small business for free, but they are a good way to get started. For more help with marketing your nonprofit or small business, contact Deppe Communications at 904.524.0170 or Email me at kim@DeppeCommunications.com

You Have Less Than 3 Seconds To Get That Customer Online

It’s true. Research now shows that 53% of website visitors will click away if it takes more than 3 seconds for your website to load. Google actually prefers it be less than 2 seconds – and for an E-commerce site, Google wants to see it load in less than half a second.

Those are pretty high standards for most non-profit organizations and small businesses to reach, but it isn’t impossible. Bringing more users to your website is important, but so is keeping them there. Since the website business is changing all the time, I wanted to update my readers with the most current best practices.

Ideas To Improve Your Business Website

Mobile, mobile, mobile. Worldwide, more than  52% of all website traffic in 2018 was generated on mobile devices like phones and tablets, according to statistic.com. That number was a mere 0.7% back in 2009, just 10 years ago. Google’s search index is evolving so that mobile versions of a website will be returned first, before your desktop version.

two hands holding a mobile phone with a website showing

To be sure that your website is mobile friendly, there are a few things you can do. First, keep in mind that the screen size is much smaller and narrower. That will affect your design. If you are using themes, be sure it is a responsive theme. That means it will show up properly on mobile devices.

Google offers a free tool that will let you check how fast your page is loading. If it takes 10 seconds or more to load, it will negatively affect your search ranking factor on Google, so this is an important item to measure.

If the website is loading too slowly, you can improve it by reducing the size of your photos, using fewer widgets on a page, and minimizing “bells and whistles” on the page that slow it down. 

Engage The Website User And Keep Them Around

Once you have the user on your website, you want to keep them around. Making it easy for them to navigate the website is the first step you can take to encourage them to visit other pages. One of the first things to do when designing a site is to determine what the structure – or architecture – will be. Map it out on paper or a white board. Be sure to group pages together that are similar in content and importance. Each of your top-level pages, like Services, Products, Contact Us, etc., will likely have a page or two underneath it. For example, About Us might have pages for the board of directors, the executive staff, or the company history that all fall under that category.

Be sure to have Call To Action (CTA) somewhere on every page. It can be a different CTA depending on the page, anything from downloading a free E-book to signing up for a newsletter. 

Add internal links from one page to others on your site will also encourage users to move around and spend a longer time on your website. Minimize the amount of clutter on a page and make sure you have lots of white space. Add subheads with tags (H1, H2, etc.) to break up the copy, and add multiple photos – with alt tags – to each page.

Pay Attention to SEO phrases illustrating the search engine optimization concept written on a napkin under a coffee cup

Search engine optimization (SEO) is important for getting your website noticed by Google. With more than 93% of all searches being done on Google worldwide, you want it to find and be able to crawl your site to help you show up on the search. Without being an expert in SEO, there are a few things you can do to help your SEO.

When you are naming your pages, the name you choose will show up as part of the URL so be sure it reflects what’s on the page. This is not the time to get creative! If it is an About Us page, then use that phrase. Users know what that means and they know what to expect. 

Think through what your keywords are, and use them. What words or phrases will people be using to look for companies like yours? Those keywords and phrases should be spread throughout the site, using a particular word/phrase for each page. Don’t overdo that, or you could be penalized by Google. 

Plan to post at least 250 to 300 words per page, except on the home page, which should have 2 or 3 times that much. Add meta titles and descriptions for each page and be sure they are unique. Add header tags to headlines and alt tags to every photo. That helps visually impaired people, as well as Google, know what is on the page.

With the increasing attention to privacy online, it is important to have a privacy policy on your site. If you do business in the EU, be sure that it is compliant with GDPR.

Your site will rank better in searches if it is a secure site – one that starts with https, not http. In fact, Google could even penalize you at some point if your site is not secure.

Lastly, routinely check your website and update it. Change out copy and photos on the home page, add blog posts, delete old articles that are no longer relevant, and make sure all of your links are still working. Google rewards sites that keep their content fresh and interesting.

Content is King

a man placing a luminous crown on his head signifying the concept of content is kingOf course you know this. What you write and post on the website needs to be of interest to users, or they won’t have any reason to visit. You also want to draw them in and encourage them to purchase your product or service, or make a donation, or whatever it is you want them to do. Great copy can do that, especially when it is paired with an interesting headline and related photos.

For many companies and non-profits, the website is a front door to the business. Visitors will see your online footprint long before they ever visit your brick-and-mortar location. Making sure they can find you through search is an important first step to converting them into leads and customers or donors.

Need help sprucing up your website? Contact me.

Don’t Get Lost In The In Box. Getting Your Contacts To Actually Read Your Email Newsletter.

Make Your Email Newsletter Stand Out – And Get Opened

The newsletter is one of the most common types of emails that businesses send. Newsletters are an effective way to nurture your leads by keeping them engaged, helping your brand to stay at the top of their minds, and by providing solutions to common problems that graphic showing the front and back of a sample newsletterthey may have. The challenge, however, lies in getting your leads to actually read your newsletter. Although you may have done a good job getting your leads to sign up to your email list, whatever enticed them to do so won’t always be enough to get them to actually open and read your newsletters. The following 8 tips will not only help you to improve your open rate but will also help in getting your leads to actually read your email content.

1. Stick to one subject that supports your goal

You shouldn’t be sending out newsletters just because everyone else is. This typically means that you have no idea why you’re sending out a newsletter, which leads to content that is unfocused. You need to have a goal when it comes to your email marketing efforts or else you won’t be able to judge their effectiveness. Newsletters sent out by businesses without a goal in mind tend to contain all kinds of content, from blog posts to company news to product information. While newsletters do often contain these things, they’re used at specific stages of the sales funnel. If you’re just sending out random content, your readers are going to lose interest. Once you have a goal for your newsletter, stick to one specific topic for each newsletter you send out. Multiple topics will confuse your readers since they won’t understand what the message of your newsletter is supposed to be and what action, if any, they are supposed to take.

2. Set expectations for your newsletter on your opt-in landing page

The last thing you want to do is give your subscribers the wrong idea about what your newsletter is about. Make sure that you communicate clearly what the focus of your newsletter is on the landing page containing your opt-in form. One way to make sure that potential leads know what they are getting into is by providing a preview of one of your typical newsletters on your landing page that they can check out. Also, let them know how often you plan to send it. That way, they will know that you won’t be spamming them every day.

3. Make sure your newsletter is educational and not overly promotional

Your readers didn’t subscribe to your email list so that they could be bombarded by advertisements. Nobody wants to read more ads, and they are over-exposed to them as it is. Not to mention that if someone has subscribed to your newsletter, then they are already somewhat familiar with what your products are and, at the very least, can do their own research on your website if they want to know more.

Your newsletter content should, therefore, be mostly educational. For example, if your company sells men’s dress shoes, then content about how to clean your dress shoes or how to match your dress shoes to a suit will be much more appropriate than content about the types of dress shoes that you sell on your website. Of course, this doesn’t mean you can’t send any promotional content. If you have a huge promotional offer or a brand new product release, then you can inform your readers using your newsletter. The idea is not to overdo it.

4. Craft unique and creative subject lines for your newsletters

Just because your leads have opted in to your newsletter doesn’t mean that they will open your emails. The subject line is vital to convincing your subscribers to read your newsletters. A poor subject line could result in a recipient marking your email as spam, throwing it in the trash or simply ignoring it. Put some effort into writing subject lines that attract attention and that engage your subscribers. Keep your subject lines relatively short so that they can be read on mobile devices. Keep your subject line focused as well. They should tell subscribers exactly what to expect when opening your email. Additionally, subject lines that contain numbers and are written in question form can help to pique the curiosity of your subscribers. For example, “5 ways that you can create better subject lines,” or “Do you know how to write effective subject lines?” Being creative and using humor is also an excellent way to ensure that your emails are opened. For example, “Do you know why you opened this email?”

5. Always include a main call-to-action

Without a call-to-action, your readers will have no idea what it is you want from them. Make sure you include one primary call-to-action that is relevant to the content of your newsletter. It’s okay to have more than one call-to-action, but you need one main action that you want readers to take. The other calls-to-action are more like suggestions for what readers can do if they have the time to do them. Make sure that your primary call-to-action is the easiest one to spot, whether you put it at the very top of your newsletter or at the bottom. One effective way to ensure readers know it’s your primary call-to-action is by using a button to make it larger than your regular text and to make it a different color than everything else in your newsletter to help it stand out.

6. Keep your newsletter’s design and copy minimal

A newsletter that is too cluttered with text and visual elements is going to be too overwhelming for most readers. Make your newsletter easy to scan so that readers can get a good idea of what your newsletter is about before they begin to read it. Keep your content concise and make sure there is plenty of negative space (white space) in the newsletter. Readers in a hurry will read the headlines first, then the captions under photos or images, then move on to the content of the story. Try to tell the whole story in a nutshell with just your headlines and captions if you can.

7. Don’t forget to include alt text for your images

Visual content is something you’ll want to include in your newsletters. As you probably know, visual content, such as images or graphs, helps to break up text and makes content easier to read. However, people don’t always have images enabled, which means that you will have to make sure that you include alt text for all of your images. This way, if your images don’t load, at least your leads will be able to read the alt text. This is incredibly important if you use images for your calls-to-action.

8. Make it easy for your leads to unsubscribe to your newsletter

This may not seem like it makes much sense; after all, why would you want your subscribers to unsubscribe? Wouldn’t this make it easier for you to lose your leads? The thing is, if a reader is no longer interested in your newsletter or your brand, they’re not going to be much use to you. You want to keep your email list healthy and engaged, and if uninterested readers can’t unsubscribe, you’re going to have an email list full of dead leads. Not to mention that instead of just ignoring your newsletters, some of these uninterested subscribers may just mark your emails as spam, which is the last thing you want. You can avoid this by making sure that all of your newsletters contain an unsubscribe link that’s easy to spot. Further, allowing readers to unsubscribe is part of the CANSPAM regulation in the U.S. Once someone does opt out of your list, be sure you remove them from all of your mailing lists.

A good newsletter can be an extremely powerful tool for guiding your leads through the sales funnel. Unfortunately, even if your leads have opted into your email list, it’s not guaranteed that they will even bother opening the emails that you send to them. Use these tips to help increase your email open rate and ensure that your newsletter’s content will engage your readers and help nurture them through the sales funnel.

Need help with your digital marketing? Contact me and we’ll chat about your needs, your budget, and your goals.

3 Marketing Trends You Should Know About (And Use!)

photo of computer screen with the words digital trends 2019

The internet is a constantly evolving environment, and marketing strategies must grow along with trends and technology. The boundaries between demographics get more difficult to outline as everyone converges online to find information, meet their needs, and be entertained. Below are three of the emerging marketing trends to think about using this year.

Micro-moments

The more accessible our technology becomes, the more intuitive our actions online are. Mobile devices and wearable technology have made the transition from offline to online seamless. That’s not to say it doesn’t come without frustrations; users expect near-instantaneous results to their queries. A glitch in the process does more than causing someone to leave your site or app, it can cause them to go offline entirely and move on to the next moment.

One-on-one conversations

Everything old becomes new again. The internet is increasingly noisy and the quickest way to cut through the din is to offer a one-on-one experience. Staffing a live chat box is one option, integrating a chatbot is another. Chatbots are smart, easy to interact with, and typically come with their own support system. Sometimes, users are actually more comfortable interacting with technology than humans online. This is especially good to keep in mind if you’re targeting millennials.

Native advertising

drawing of a computer screen with the words native content advertisingIn the age of adblocking, users are more adept than ever at tuning out your flashing banner ad. If it isn’t getting seen or generating an interaction, it’s time to move on. Native advertising blends into the content surrounding it, making it less jarring of a transition for the user. The goal isn’t to try and trick the audience or grab their attention, quite the contrary. Native advertising is the seamless integration of advertising into content, making it so that the user can interact with the content if and when they choose, instead of having it jump out or be hidden from them. Native marketing gives more control to the user and the advertiser.

How Changes at Facebook Are Impacting Your Business (& What You Can Do About It)

closeup photo of a facebook business page

What’s With Facebook Business Pages?

If your business has a Facebook page, you’ve undoubtedly noticed that it’s not getting as much interaction as it used to. In fact, there has been a large change in they way that Facebook delivers your feed to your followers. How can you overcome those changes?

There are more than 1.4 Billion people logging on to Facebook every single day, so that’s a lot of potential business for you. Those users upload about 300 million pictures and watch 8 billion videos. Every day. closeup photo of a facebook business page

What Did Facebook do?

Back in August, Facebook changed its algorithm to put more personal posts in your feed, and fewer business posts. The idea was that this would make the user experience more personal. That change made boosting your posts and running ads even more important. Of course, your followers can choose to see more of your posts by adding them to their list of pages to “see first” in their news feed. In addition, Facebook Watch will keep track of business videos from business pages and Creators you follow. Facebook will even notify those followers when you post new video content.

How Can Your Business Grow on Facebook?

There are some things you can do to overcome the changes. Great, valuable content that people want to share with others is number 1, especially video. Don’t overlook Facebook Live, as it gets three times more engagement than other content. Facebook Stories, similar to what Instagram Stories does, is another good tactic to let followers know about testimonials, new product, etc. 

If you sell products, consider creating a Facebook Store if your customer base aligns with their demographics. The sheer volume of people on the social media site makes it a great supplement to your other online marketing efforts.

graphic image showing icons of people floating above a laptop with hands typing on it

Of course, Facebook ads are very valuable to promoting your company. According to a study by Sprout Social, about 3 million businesses are advertising on Facebook to the tune of nearly $30 billion a year. These ads allow to target specific people by gender, location, age and interests. It helps you narrow your focus and spend less to get the leads you want. There is also good tracking information you can use to improve your efforts.

Read On

I have a few articles I found helpful that I want to share. The first is on WordStream, an online marketing company that I use for managing advertising. The blog post reviews the changes made to Facebook and how it is impacting businesses. The second is on AdEspresso, a blog by Hootsuite, which is very useful for managing social media posts and measurement. The post is a deep dive into Facebook’s recent changes. Lastly, I recommend a post on Velocity that looks at the trends in Facebook marketing.

Got questions? Shoot me an Email or call me at 904.524.0170.

Reputation Management Essentials for Brand Builders

Monitoring Your Brand Is Important

image of computer and words reputation management

Managing your business’ online reputation is critical in today’s smartphone-enabled environment. Anything from an employee gossiping about a customer to a messy floor or dirty restaurant table can be captured on a mobile camera and shared on social media. If you are a business builder who wants to ensure your company’s reputation is squeaky clean, following are essential reputation management tips you should follow.

1) You need to be aware not only of what others are saying about your business but what they’re saying about your competitors too. Part of savvy reputation management is building an awareness of the online chatter surrounding your company, as well as capitalizing on opportunities regarding your competitors. Watch what is being said about your competitors on online review sites like Yelp and use that information to create relevant content marketing posts for your brand.  

2) Reputation management is more than tracking brand mentions on social media. If you want to be thorough in your approach to managing your online reputation, track conversations on forums too. Your company might be missing out on engagement opportunities on forums like Reddit if you’re not tracking conversations specific to your market niche. Use Reddit’s search function to enter keywords relevant to your industry and then sort your search results by date (newest first). You’ll be impressed at the outreach opportunities available to your brand that can help you build a reputation as a helpful and thoughtful forum community member.  

3) With the growing number of chat interfaces like Slack and Discord, there is an increasing need for brands to be aware of how their employees behave on messaging platforms. Make sure you have firm policies in place to control the types of conversations your staff have on their favorite Slack and Discord message boards. All it takes is one negative screen-shot shared online to tarnish your brand’s reputation irreparably.

Remember these reputation management essentials if you want to help your company avoid a nasty publicity scandal. Ongoing attention to detail is critical if you want to ensure your brand’s reputation is protected.

Who is Local SEO For (And How Can It Help You Grow Your Business?)

Use Local SEO To Drive Website Visits

SEO chart going up

 Search engine optimization isn’t just for big corporations or business bloggers with thousands of social media followers. SEO can be used by small businesses and solo-entrepreneurs too. It’s not the size of your company that matters, but how you optimize your website for discovery. One essential component of search engine optimization is local SEO. Making your business easy to discover on a local basis is crucial for driving new customers to your door. If you want to learn how to use local SEO to grow your business, remember the following business development tips.

1) Make sure your local business listing is optimized for Google Maps. Help potential customers easily find your company by pinpointing your location on Google Maps. An ever-increasing number of consumers are using their smartphones to connect with local companies. When you optimize your Google Maps listing for discovery, you make it super simple for customers to find your local business.

2) One of the smartest ways to optimize your website for local SEO is to add a local news section to your blog. Post fresh content on a regular basis spotlighting local events and share your new blog posts with local customers on social media sites like Facebook and Twitter. Not only does this build your business’ reputation as a community-minded organization, it gives search engine crawlers plenty of references to locations in your area. Can you say SEO growth hack?

3) Create videos about your small business and post your video marketing to YouTube. Be sure to include the name of your city/town in the title of your video as well as in the caption you add on YouTube. You’ll often find videos at the top of Google search engine results. Incorporating a local SEO strategy into your YouTube marketing efforts is an excellent way to grow your business via visual marketing outreach.

Once you discover that local SEO can be used by businesses of all sizes, you understand its potential for significant brand growth. Failing to optimize your company’s online presence for local customers is like telling consumers in your area you’re not interested in their business. Incorporate the above-listed tips into your digital marketing efforts and watch how quickly you start to notice new customers visiting your local company.

5 Fabulous Ways Home Renovation Professionals Can Market Their Business on Instagram

image of hashtags on blue background

Are you using Facebook to market your renovation business? Have you been sharing project updates on Twitter, yet have failed to see increased engagement from potential customers? Whether you are promoting your company on Facebook, Twitter, or even Snapchat, it is important that you integrate a strong visual marketing strategy into your brand building efforts. Instagram provides a powerful platform for brands of all types, including renovation professionals and construction companies. If you want to watch your social media engagement numbers skyrocket, here are five ways you can use Instagram to market your renovation company online:

Use Before and After Images

Posting before and after images on Instagram is essential for socially savvy renovation experts. Be sure to include everything from doorway shots to flooring and light fixture images. Add images of your crew hard at work too so potential customers know they can expect a professional crew on site.

Make A Collage of Images

Be sure to use collage images for your Instagram marketing strategy. Use a mobile app like PicCollage (pic-collage.com) to maximize the potential of your graphics. From a collage featuring multiple components of a bathroom renovation to a series of window shots, create a theme for your photo essays prior to sharing on social media.

 

Use Inspirational Images 

 Include inspirational renovation images into your Instagram marketing efforts. Add a text overlay to an image of an exhausted employee or opt for dream-inspiring graphics to catch the eye of potential customers. Whether you want to showcase how hard your employees work or you want buyers to imagine their home undergoing a renovation, inspirational Instagram images can have a long-lasting impact on social media.

 

Include Instagram Video Compilations 

 Don’t forget to incorporate video into your Instagram strategy. Post videos of your team tackling a tough job or videos of renovation reveals for happy customers. The more customers can feel the excitement in your video content, the better the chances are they’ll think of your company for their next upgrade.

 

Include Tool Shots

Add images of your team’s construction tools to your Instagram feed. From your employees sporting hard hats and hammers to nail guns and jackhammers, each picture highlights your company’s professional capabilities. Customers want to be sure they’re dealing with a professional construction company and not just a dude with a pickup truck. Let your tool shots reflect this professionalism.

Instagram can be a powerful resource for marketing your renovation business. Customers are far more likely to hire a contractor they’ve seen in action than one who just talks a good game. Spotlight your Instagram feed on Twitter, Facebook, and Pinterest so clients know the caliber of your work and your team’s work ethic. Will you be trying any of the above-listed tips to market your construction company on Instagram?

Need help or advice on your marketing strategy? Call or Email Deppe Communications for a free estimate today.

Reaching The Masses: 4 Modern Marketing Techniques (That Won’t Break Your Budget)

In the business world, marketing is everything. In the modern age, however, people don’t respond to the same marketing tactics of past times. Today, it’s important for marketers to know how to draw attention from their audiences. Often, it takes a lot of unique methods to do that. Here are a few ideas for you to consider. image of Times Square advertising to reach the masses

Offer Free Samples

If something is free, we love it, right? We try to get as much free stuff as we can. In marketing, you have to take full advantage of that. With the right product, giving out free samples can be a quite effective tactic. When promoting food, we can often attract attention by offering samples of the new caramel corn nuggets to the general public.

However, choosing the right venue is important when offering free samples. You want to be where your target audience tends to be the most populated. If you’re targeting moms, for example, you’ll want to be at local grocery stores during the day time. You might also want to be at large events where families tend to congregate, such as city festivals on Saturdays.

Rely on Word of Mouth

For centuries, this was the marketing tool of choice for most small businesses. There are niches that continue to flourish relying on satisfied customers referring others to their business. Starbucks is an example of success initially built on word of mouth advertising. Harvard Business Review offers ways to quantify the value of word of mouth advertising.

Often, it depends on how customers feel that they were treated by a business. Marketing techniques inherently depend on how effectively they appeal to human emotions. Word of mouth is a very pure tactic in terms of its reliance upon emotions to maintain forward momentum.

Utilize Social Media Advertising

Certain products thrive through advertising on social media platforms. Your goal may be advertising the value of a tool to monitor computer security. By focusing your market on social media sites we are highly likely to attract attention from consumers needing this tool. Nearly all of us have accounts on social media. When appropriate, we can utilize our own sites to promote products to an audience looking for information.

Customized Signs and Banners

Signs and banners are the backbone of many effective marketing campaigns. They put signs on cars, billboards, and pretty much anywhere that you could look in both the physical world and in the digital space. Yet, using just any sign won’t work. There has to be aesthetic appeal.

Get the help of a designer to come up with a creative sign or banner. It has to be something that catches people’s eyes but be clear cut at the same time. They have to be able to see it and understand everything behind it. They have to understand what the product is for and shouldn’t confuse them.

Marketing tactics continue to evolve to include the latest technology. The psychology behind sound marketing remains quite simple. Getting people’s attention allows us to engage in positive conversation.

 

Today’s guest blogger is Hannah Whtttenly. Hannah is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.