Advertising Right: How to Finance Your Next Marketing Campaign

The old adage, “spend more to earn more” for advertising isn’t applicable to every business. You don’t always have to spend a lot of money in order to make a lot of money, but you do have to spend some of your hard-earned cash to get a good small business marketing campaign going. Effective marketing campaigns will give your business the most profitability when done of empty billboard

Marketing campaigns today are used to boost the online visibility of your business and can help business owners establish brands, build brand images, and drive sales through online promotions. Effective marketing campaigns offer an excellent return on your investment because they can increase your new business as well as your customer loyalty. A comprehensive campaign does cost some money, and you may wonder how you can afford to spend money in order to generate more revenue. Here are a few tips to help you better understand your options.

Do Your Research

Don’t waste your time with campaigns that won’t be effective for your niche or audience. Just go with your instincts. Go with the hard data about your target customers and the advertising that works best with them. Find out where you can reach a broad range of people and come up with an advertising system that can get them interested.

Look at Your Financial Situation and Determine Your Campaign Budget

It’s important to determine how much you can actually afford for your marketing efforts. You will need a budget for your campaign, so to do some research to best determine the full amount of funds you will need. You should consider costs incurred in the design, execution, and management of your campaign. Successful campaigns can sometimes take weeks, or even months to plan and execute. Remember, no matter how much you organize and plan, you may hit a few bumps in the road. It is helpful for your budget to have some flexibility in order to adjust to unforeseen circumstances.

Research The Financing Options for Your Campaign

After you determine the overall cost of your plan, you are ready to consider the financial options available to you. For some business owners, their marketing campaign budget is small enough they are able to fund it through their own savings. These business owners usually do not need to rely on outside financing to carry out their campaign successfully. Other owners utilize credit cards in order to finance their marketing campaign, but these usually come with high-interest rates. Depending on your circumstances, a small business loan, or a line-of-credit through your bank may or may not be your best financial option to get funded. Under the right circumstances, you may qualify for competitive loan terms in order to help you get the money you need for the growth of your business through a strategic marketing campaign. 

There are a wide variety of options available to business owners when it comes to financing a marketing campaign of any size. It is very important to carefully research all options available in order to determine the best financial fit. Remember, don’t be discouraged and don’t overspend. Some of the best marketing campaigns are planned and carried out under very nominal budgets.


“Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends using a local credit union like her own to help with first time advertisement funding. For more information contact Brooke via Twitter @BrookeChaplan.”