How Can Marketing Help Your Business Grow?

Deppe Communications Can Show You How

strategy move on chess boardYour business is a dream fulfilled, and you work hard every day to make your business successful. While you are an expert at what you do, chances are pretty good that you are not an experienced marketer. You know you need a good website, perhaps a logo, a Facebook page, or other marketing materials, but where do you start?

Start with a Jacksonville marketing company that has the experience you need to help grow your business, and the savvy to understand you don’t have the biggest budget in the world. Start with Deppe Communications.

Deppe Communications is a full-service Jacksonville marketing and ad agency that provides outsourced marketing support for business and non-profit agencies. We specialize in small business marketing, branding, search engine optimization (SEO), public relations and online marketing. As an advertising agency with over 25 years experience in the Jacksonville market, we can help you design a targeted approach to building your business.

A Strategic Approach to Small Business Marketing

Marketing is a lot like chess. Having a plan is important, and you should be thinking several moves ahead.

But one wrong move can cost you.

Deppe Communications is all about helping your small business or non-profit agency grow. With more than 25 years experience in corporate marketing, owner Kim Deppe brings a wealth of experience to clients. Merging strategic marketing with the latest in online marketing trends, Deppe Communications helps clients define and refine the right approach to growing their business. Working with a virtual team of web designers, graphic designers, writers, video production teams, and other professionals, we can provide your business with top-notch expertise, but without the cost of an in-house team.  Red chess queen

Our Services include:

  • Website Design & Content
  • Search Engine Optimization
  • Search Engine Marketing (Online and Pay-Per-Click Advertising)
  • Social Media
  • Marketing Plans
  • Branding, Rebranding & Logo Design
  • Print, Radio, TV and Outdoor Advertising
  • Brochures, Flyers, Posters, etc.
  • Annual Reports
  • Media Relations & Public Relations
  • Crisis Communications


No Marketing Department? No Problem

Many small businesses and non-profit agencies have few, if any, marketing resources. Often, the task of marketing is left to the owner or someone on the staff who has shown an interest. With no plan to follow and no background in the marketing field, that individual does they best he or she can. Deppe Communications fills that gap for clients, providing expertise and experience in the marketing field and extra support for special events or programs. Even with a marketing staff, sometimes agencies and companies need an extra hand to help on a large project, or to develop a marketing plan. Deppe Communications has the flexibility to match your needs.

Small Business Marketing Help

Deppe Communications works with professionals and small business owners to develop strategy, brand or re-brand, create marketing materials, design logos, create websites, and manage online advertising and social media. Small business owners often don’t have the expertise or access to anyone who can help them make decisions about things like advertising, website management, social media or pay per click advertising. Most small businesses cannot afford to hire a large advertising agency to help them, so often they either do no marketing at all, or they have a hit-or-miss strategy for their business. Our Jacksonville marketing agency guides small business owners in choosing the right strategy to accomplish their goals, while assisting with the tactical skills needed to deliver creative and on-target communications tools. If your small business does not have the time or resources to do your own marketing, Deppe Communications provides a scalable solution.

knock out competition DeppeOur outsourced marketing services give small businesses the advantage of a wealth of knowledge and experience, without the payroll expense of experienced staff. Whether you need help for a single project or an ongoing outsourced relationship, Deppe Communications can tailor our programs to fit your goals and needs. In addition to creating marketing materials, we can support social media marketing, blogging, website content and more. If you know you need to “be out there” in the social media world, but don’t know where to start, contact us for a free consultation. Let us show you how outsourcing can keep your business in front of your customers.

Jacksonville Marketing Experience

With more than 25 years experience in the Jacksonville, FL market, Deppe Communications has broad experience in understanding the unique facets of the Northeast Florida marketplace. This kind of experience offers our clients a deep understanding of the Jacksonville market. We are an outsourced marketing agency for Northeast Florida including Jacksonville, Orange Park, Fleming Island, Yulee and the Beaches. We also serve clients in Central Florida, the Panhandle, Gainesville and across the southeastern U.S.

Make A Smart Move for Your Business – Contact Deppe Communications Today for a Free Consultation at 904.337.9161 or E-mail Kim@DeppeCommunications.com.


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A Wide Range of Marketing Services From Deppe Communications

Deppe Communications offers clients a full spectrum of marketing services. Each service is offered individually, or as part of an overall marketing strategy and campaign. Whether you need a single project or ongoing support for the day-to-day marketing need of your company, Deppe Communications is here to help.

marketing funnelBranding, Rebranding & Logo Design

Defining your business’ brand is the first step toward building a successful marketing campaign. Creating a brand includes understanding your customers and how they perceive you. Deppe Communications will work with you to research your customers’ attitudes and impressions about your business, then create a brand that reflects your company values and mission. We can help update the look of a logo, or create an entirely new one for you.

Marketing Plans

If you don’t know where you are going, then any road will get you there. But will it produce results? Every business has a limited amount of marketing resources, and Deppe Communications will help you develop a marketing plan to make the most of yours. Even small budgets need a marketing plan to make sure you are spending your funds in the right way, at the right time, and in the right places.

Website Design & Content

Does your website need an update, or a complete overhaul? Working with our web designers, Deppe Communications can improve your website with a new design and content that will get the attention of the search engines. We specialize in creating websites that are easy to maintain, and train our clients on how to do it. If you prefer not to maintain your website, Deppe Communications will provide that service including writing custom content for website pages or blogs. We make sure your content is well written, easy to read, and search engine optimized.

Search Engine Optimization (SEO)

Every business wants to be found on the first page of a search engine’s results. Deppe Communications can help you target the right content and audience to improve your results. We understand that SEO involves much more than creating a list of keywords or adding a few meta tags to the website. Effective SEO combines every part of your online presence – website, Email, social media, blogging, etc. to leverage your search engine results.

Search Engine Marketing (SEM)

Advertising on search engines can be a cost effective way to reach your customers. Online advertising, or Search Engine Marketing, can be targeted to specific demographics and geographic locations that match your target markets. With Pay-Per-Click (PPC) advertising, the cost is controllable and you will get regular reports on how effective the ads are. Many businesses have turned to PPC advertising as a way to better target their customers while achieving effective results.

Social Media

Facebook, Twitter, LinkedIn, Pinterest…how do you know which one to use? Not every social media outlet is right for your business. Deppe Communications will help you determine when and how to use social media to engage with your customers and promote your business. Paid advertising on social media is also becoming a very popular and cost-effective way to reach target audiences. We can help you create a strategy for your social media presence, and even craft custom-written posts for your pages, post them for you, and provide reports on how they are performing.


Whether it’s print advertising, radio, TV, or even billboards, traditional methods of advertising are still important and effective, especially when building your brand. Deppe Communications will help you craft an effective advertising campaign to reach your target audiences with the right messages. We can integrate your traditional marketing with your online campaigns, to create a single brand in the marketplace and increase the effectiveness of your marketing investment. Small business marketing does not have to exclude advertising, as there are many options at a variety of price points.

Public Relations

Press releases, special events, blogging and other activities are all part of a Public Relations campaign to help market your small business or non-profit agency. Used along with paid marketing tactics like advertising, public relations can carry your message and engage your customers. Deppe Communications can help you create a special event, anniversary celebration, or fundraiser and promote the activity. We also assist clients in talking with members of the media.

Marketing Materials

From direct mail campaigns to posters, brochures and annual reports, Deppe Communications can create targeted, customized marketing materials for your small business. We can also assist you with promotional items, shirts, trade show displays and more.



Small Business Marketing

Run Your Small Business & Let Us Do The Marketing

Marketing your business can take a lot of time – time that you don’t have because you are busy running your business. You know you need to have a Facebook page, a Twitter account and something called Google image of visitor targeting graphicPlus, but you don’t really have the time to keep up with all that. Deppe Communications has over 25 years experience in marketing, branding and public relations that we leverage to help small businesses and non-profit organizations grow. We have expertise in online marketing as well as the more traditional kinds of advertising.

After all, small business marketing has changed dramatically in the last few years and not every business owner has the time, interest or energy to keep up. Small business marketing is our specialty and our passion, and we are committed to helping small businesses grow.

It Starts With Marketing Strategy

We begin work with our small business marketing clients by identifying their goals and then develop the right strategies to help them reach those goals. We believe that a solid marketing strategy is the foundation for a successful campaign regardless of the size of your business.

From our Jacksonville, FL area location, Deppe Communications works with many small businesses in the southeast region, as well as nationwide. Deppe Communications will work with your business to identify your marketing goals and create a plan to help you reach those goals. One or our favorite sayings is “if you don’t know where you’re going, any road will get you there! Creating a solid plan based on over 25 years of marketing experience will guide you through the marketing process and make sure you are involved every step of the way. Because every small business has different marketing needs, your marketing plan will be custom built just for you – no cookie cutter approach here!

Upgrade Your Website

Deppe Communications has expertise in writing and design for websites. We will update your web content to make sure it is search engine optimized – meaning it will help boost your online search results. If your web page hasn’t been updated in months, or you just need to improve your search results, Deppe Communications is the right partner for you. We help small businesses determine the best target keywords and write articles for their websites or blogs that support those target phrases. In addition, working with our web design partners, we can help you update and upgrade your website with a fresh design that is easy to manage.

Social Media Marketing for Small Business

Deppe Communications helps clients use social media marketing to increase business by strengthening relationships with customers. We understand that not every social media platform is right for every small business, but by targeting the right social media outlet we can enhance your marketing campaigns. Should you be on Twitter, Pinterest, Facebook, or LinkedIn? We can help you choose the right social media marketing tools to make the most of your time.

Small Business Marketing Consultants

As a small business marketing consultant, Deppe Communications will write and produce marketing materials such as brochures, flyers, annual reports, posters, advertising and more. We will enhance your website, help you set up a blog, or ghostwrite your blog and social media accounts. We will help you design a cost effective internet advertising campaign using PPC (pay-per-click) advertising to help your small business get noticed – and get found.

Small business marketing requires different strategies than larger companies. Because you have limited resources, marketing your small business can be challenging. Deppe Communications can help you create events, generate publicity and get your name out, all without costing thousands of dollars you don’t have. We are proud to provide small businesses marketing consulting in Orange Park, Fleming Island, Jacksonville, Yulee, Central Florida, across the Southeast and the U.S. Let us help you get more sales and more attention with a customize marketing plan aligned with your goals and budget.

Let us Create a Marketing Plan for Your Small Business

A small business needs a marketing plan just as much as any large corporation does – maybe more. Because small businesses have limited money, people and time, every penny you spend on marketing should be producing results. At Deppe Communications, we can help you think through the best marketing steps you can take. Rather than reacting to every advertising sales rep who walks through your door, you will have a plan of action that you can be comfortable with for the whole year.

Many small businesses do not have the time to create marketing plans, nor do they have money to waste on weeks of research and analysis. I have developed a more streamlined version of the Marketing Plan just for small businesses.  For most small businesses, this approach is a far more useful and workable document that outlines where they are going and what they are going to do to get there. If you would like a copy of my Small Business Marketing Guide, please use the contact form below.

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Social Media Marketing

Using Social Media To Market Your Business

Many businesses are afraid to use social media to promote their products or services. They worry that inappropriate information can be shared. Or worse – that someone will say something bad about them.

The truth is that your business is probably already part of the social media world, whether you know it or not. 91% of online consumers actively participate in social media. Nine of 10 mobile searches leads to some kind of action, and about half of those develop into a sales lead. People are talking about you, posting reviews, searching for you, and sharing information about you on social media. The question is, are you listening? Do you know what they are saying and, most importantly, are you making sure the right message is out there? Deppe Communications is a Jacksonville, FL based marketing agency that can help you answer the questions you have about social media and get you started on a productive marketing effort that will increase the visibility of your business.

Social Media is an Important Marketing Tool

One in seven people around the world uses Facebook and the average user has 130 friends. More than half of all Americans are on Facebook, and the social sharing site reached 1 Billion users at the end of 2012, with over 618 million people using it daily. Twitter reaches 175 million tweets every day, Instagram has 7.3 million daily users and 90 million people use Google +. Harnessing that kind of power and influence can help your business spread the word quickly. Using social media can increase traffic to your website, generating leads for your business at a 60% cost lower than traditional outbound marketing methods like call centers. Many businesses are experiencing increases in sales and leads through their blogs, Twitter, Facebook, LinkedIn and other social media efforts.


Social Media is Gaining Importance During Crisis Events – Watch My Presentation On Using Social Media for Your Business

5 Tips for Using Social Media for Your Business

1. Set up separate business and personal accounts. You don’t want to mix your Aunt Hattie’s rant about the football team with information about your newest location.

2. Don’t sell. Ever. Talk about what you are doing in the community, your newest location, or something interesting you just read. Social medial is just that – social. It is about building relationships.

3. Remember it is a tool, not a strategy. Integrate social media with your other marketing efforts and they will build on each other and enhance your efforts.

4. Be authentic and relevant. Don’t make things up, don’t try to be a different persona than what your customers would find if they visited you in person. Consumers want the information you have, so make sure you are giving them what they are looking for.

5. Be Selective. It is hard to take on Twitter, Google +, Facebook, Pinterest, YouTube, etc. all at once. Choose one or two to start with and keep up with regular posts. Comment on other people’s posts to boost your efforts.


Deppe Communications Can Help With Your Social Media Marketing

If you are not involved yet, and need some help getting set up, contact us at (904) 524-0170 or E-mail us with the form below. Or, if you have a social media page but aren’t sure if it is generating results, give us a call. We will help you analyze the role of social media in your business marketing.

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